![]() With the customer reviews of Trusted Shops it is possible to award stars for delivery, condition of the goods and customer service. This cookie stores user-like settings for the chat system provider, which are required for our online chat service. These discounts are usually communicated through newsletters, which are created and managed by us with the tool "Emarsys". Emarsysįor a more convenient implementation of discounts, we occasionally use cookies which guarantee the discount through a so-called affiliate program through the link of origin. Microsoft stores the information anonymously. No personally identifiable information is submitted to Microsoft. We may use the information collected through cookies to generate statistics about ad performance. Through Microsoft Ads Conversion Tracking, Microsoft and we can track which ads users interact with and which pages they are redirected to after clicking on an ad. The data is stored anonymously by Google. No personally identifiable information is submitted to Google. We may use the information collected through cookies to compile statistics about ad performance. Through Google Ads conversion tracking, Google and we are able to track which ads users interact with and which pages they are redirected to after clicking on an ad. Maybe diversity of product is the answer.Our shop uses Google Ads. To put all of this in context it is interesting to think that not long ago Leatherman offered five different tools. I also appreciated the notion that one supplier can cannibalize their own products! Leatherman already has tools at the $30-40 range (though not full sized tools?) and I imagine it becomes very difficult to anticipate the different hypotheticals proposed above: "John Doe walks into Store X with _ in mind to buy and reacts the following way based on the price tags, name brands, etc." Guessing a consumer reaction to a spread of products that you produce and the products of your competitor becomes a tremendous challenge. This thread gave great insight into how little changes like these can really ripple through the supply chain, decreasing unit prices as they go. I was very surprised to find the cost cutting effectiveness of simple measures like printing the LM symbol, different wire cutters, etc. The argument here is that Leatherman has managed to drop prices and keep quality where it should be. I would argue that a brand is powerful when it doesn't try to transcend different segments of a given market. It is the reason Honda has Acura, Toyota has Lexus and Nissan has Infinity. Prices come down with time, quality should not. If you are selling a lower quantity of a higher caliber tool, do you not yield the same return? If someone wants to spend $30 on a Leatherman brand multitool, they can go to eBay as I went to a used car dealer for my Mercedes. ![]() I would hope that Leatherman would go the opposite direction of Mercedes and only offer tools of a very high quality. Now you can by a C-Class Mercedes for under $25k. ![]() My point is being that in 1987, Mercedes refused to come down in quality and I had to wait for a old, used version of what was a highly engineered car. It is a year older than I am and has 178k miles on it. That being, "What portion of the market do we want to represent?" A previous poster brought up a great point about BMW and Mercedes. This is exactly what I was looking for in a discussion! It raises a lot of interesting questions about the balancing act that manufactures of all industries face. Sidekick and Wingman are for first-timers or price-focused consumers. Why not go after the first-time tool buyer, or the buyer that only buys on price? This is the market that Leatherman is trying to tap. about different multitools and then end up buying a higher end MT from Gerber, SOG, Leatherman or Victorinox. However, after using said multitool, those same people may find some shortcomings, some weaknesses, and that's when they go and do research - they look online, ask clerks etc. Very few people walk in to a store and say "I'm buying a Leatherman Wave". They walk in to the store and they see a bunch of cheap and cheerful Ganzo or store-branded stuff, and then they see the low-end stuff from Coast or Gerber, and they make a decision based on price and price alone. They're not looking for specific models, they're looking for something with pliers, a knife, some screwdrivers, and maybe some other bits. The market that Leatherman is trying to capture is the market that's just walking in to a store to buy *a* multitool.
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